A collaboration among New England sports teams to stand up to racism and hate speech




The Take the Lead initiatives focuses on three principle areas:


  • Fostering an inclusive and safe in-venue environment for fans to watch our Boston teams compete


  • Supporting community outreach initiatives that promote diversity and inclusion


  • Collaborating on inclusive hiring practices to make the teams and the sports industry increasingly diverse

Creating Greater Access to Careers in Sports

New England’s six professional sports teams have been working together to create greater access, information, and opportunity for diverse candidates to pursue careers in sports. Through the creation of a Take The Lead fellowship program, allowing for hands-on work experience in each team’s front office, and by establishing a sports career summit for students and job seekers focused on various front office positions, the teams hope to build diverse pipelines of talent for a variety of positions in the field of sports.




For the 2019/20 sports season, Florida native Kensha Grandoit was selected from hundreds of candidates who applied for the year-long fellowship. During her time at Florida State University, Kensha pursued a variety of sports-related internships, including ones with the Florida State Fan Services team and the ABA’s Orlando Waves. Upon graduation, she secured a position at Techtronic Industries as a Field Marketing Specialist in the Greater Boston area. The Take the Lead fellowship was a chance for Kensha to accomplish her goal of working with prominent teams in the sports industry. During this season, Kensha hopes to make an impact not only in their front offices, but also within the Boston community.

For the 2018/19 sports season, Dorchester native Oliva Irving was selected from hundreds of candidates who applied for the year-long fellowship. While attending George Washington University, Irving pursued sports-related internship opportunities, including ones with Blue Sky Sports & Entertainment and City Sports. Upon graduation, she landed a position at State Street Bank as a Bank Loan Functional Specialist. The Take The Lead fellowship was a chance for Irving to guide her career back to her passion for working in the sports industry.



Each year, Take the Lead hosts a day long career summit for job seekers throughout the Boston area. Attendees have the opportunity to learn more about navigating careers in the sports industry and network with current front office staff from each team. Through direct engagement, attendees are able to establish new networks and gain the necessary tools for entering the sports industry.






On June 6, 2017, leaders from the Bruins, Celtics, Patriots, Red Sox, and Revolution gathered at Fenway Park to learn from one another and work together to emphasize the importance of an inclusive and accepting environment in their venues. With the leadership of then-State Senator Linda Dorcena Forry, and NAACP Boston Branch President Tanisha Sullivan, the teams agreed to partner on an initiative that would help advance the dialogue on race, starting with a PSA that would be shown to fans in each of their venues. With the support of political and community leaders, including Massachusetts Governor Charlie Baker and City of Boston Mayor Martin J. Walsh, the meeting also sparked collaboration between the five teams to share community programs and initiatives that help foster a diverse fan base and front office.



Use #TakeTheLead to show how you are taking the lead in your community, home, or workplace.



Sign up to receive the official Take the Lead newsletter. To request a downloadable version of the PSA or to send your feedback, please complete the form.

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