A collaboration between New England sports teams to stand up to racism and hate speech




Sports mirror society, and the social issues that we face in our communities often arise in our ballparks, stadiums and arenas. We have decided to take a stand against one of the most difficult challenges – combating racism and hate – in our own homes, at Fenway Park, Gillette Stadium, and the TD Garden. We hope by setting the standard where we live and play, and looking within our organizations to bring about meaningful change, we will encourage fans to take the lead in their own homes, businesses, and communities.



Josh Kraft

President of the New England Patriots Charitable Foundation

Charlie Jacobs

Boston Bruins Owner

Sam Kennedy

Boston Red Sox President and CEO

Brian Bilello

New England Revolution


Dave Hoffman

Boston Celtics

Sr. Director , Community Engagement







Andre Tippett

New England Patriots

Bob Sweeney

Boston Bruins

Tommy Harper

Boston Red Sox

Cedric Maxwell

Boston Celtics






On June 6, 2017, leaders from the Bruins, Celtics, Patriots, Red Sox, and Revolution gathered at Fenway Park to learn from one another and work together to emphasize the importance of an inclusive and accepting environment in their venues. With the leadership of Massachusetts State Senator Linda Dorcena Forry, and NAACP Boston Branch President Tanisha Sullivan, the teams agreed to partner on an initiative that would help advance the dialogue on race, starting with a PSA that would be shown to fans in each of their venues. With the support of political and community leaders, including Massachusetts Governor Charlie Baker and City of Boston Mayor Martin J. Walsh, the meeting also sparked collaboration between the five teams to share community programs and initiatives that help foster a diverse fan base and front office.



Use #TakeTheLead to show how you are taking the lead in your community, home, or workplace.



To request a downloadable version of the PSA, Take The Lead promotional items, or to learn more, please fill in the form.

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